Legend Toys: from sketch to shelf

end to end toy development

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Building Legends in Toy Innovation

Legend Toys is a team of highly experienced toy industry leaders with over 200 years of combined expertise, working together to design, develop, and manufacture quality products that consistently exceed retailer and consumer expectations.

Our leadership team has a proven track record, having built and scaled successful business models within companies like Mattel, including launching new product categories with nearly $250 million in sales.

Meet Our Founders

Our Mission

Quality & Compliance

Innovative Design

Cutting-edge product concepts that capture imagination and drive market success.

Expert Engineering

Precision engineering ensuring durability, safety, and exceptional play value.

Cost-Effective Production

Optimized manufacturing processes delivering exceptional value without compromise.

Strong Partnerships

Established relationships with suppliers and retailers worldwide.

Industry Standards

All products meet or exceed industry standards

ICTI Certified

All factories are ICTI or recognized ICTI equivalent certified

Built for Value & High-Volume Retail

Legend Toys specializes in products developed for dollar, discount, and off-price channels.

Our programs are designed to meet tight margin requirements while delivering products built to sell.

Licensee Programs

We obtain licenses to design, develop, manufacture, and distribute products, subject to final approval by the licensor. Legend Toys is responsible for all aspects of production, quality assurance, and regulatory compliance, and primarily operates under a direct import (DI) method of sale.

• Examples of this arrangement include partnerships with Paramount, Mattel, and Boeing.

O.D.M. / O.E.M. Model

We partner with leading toy manufacturers to design, develop, tool, and manufacture products. All products are tested by third-party, customer-designated laboratories that meet or exceed industry standards. Sales and distribution are managed by the partner company.

• Examples of these partnerships include Spin Master and Hasbro.